When companies do that, it usually means that the statistics are not telling a good enough story.
It’s like surveys. A company will commission a survey, but only make the results public if the response proves whatever it is that they set out to prove in the first place.
What they don’t tell you is that before commissioning that survey they probably had to tune the questions four times in order to get the result that they wanted. And that for every survey they publish results for there are many others that they don’t want you to see the results.
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